Irresistible: 90% of Users Chose to Buy Apple Watch after the Device Fitting
Although buying the Apple Watch is not possible yet, Apple customers can get acquainted with the novelty in the company?s stores and retail boutiques, such as Dover Street Market and Selfridges in London and Colette in Paris. The Cowen and Company analysts say that Apple?s idea of the smart watch fitting before the launch worked out, and most users decided to purchase the device after holding it in their hands.
The US Apple Store employees? interviews show that the majority of customers who had signed up for the Apple Watch fitting could not hold back from the purchase. From 85% to 90% of them decided to preorder the gadget after they had got familiar with the device. Only one customer out of ten refused from the device. By the way, applications for such fitting are accepted on the Apple website. Every buyer of the standard Apple Watch models is given 15 minutes for this, and buyers of the expensive models Apple Watch Edition available only in a few stores are given a 30 minute fitting.
According to the data of analysts (it should be noted that they did not take into account eight countries where, like in the US, the pre-order of the new product was launched), 957,000 units of Apple?s smartwatch were sold in the first 24 hours. Meanwhile, the 2014?s sales of devices running Android Wear made up 720,000 gadgets, which equals about 15% of the wearable gadgets market of 4.6 million units total.
According to the Slice statistics including 11,986 people questioned, customers prefer the most affordable models Apple Watch Sport (62%), which are priced at $349. 71% of orders account for the 42-mm models of the watch, while the 38-mm model proved to be less popular. It is interesting that 72% of customers already purchased the Apple products (smartphones, tablets and computers) within the period of the last two years. The average cost of the Apple Watch made up $504.
The first Apple Watch reviews are ambiguous. Most journalists agree that it is the best smart watch at the moment, surpassing the competitors? products by functionality and elegance of the design. At the same time, many complain of the perplexing interface and the abundance of notifications.
Apple started taking pre-orders for the Apple Watch in the United States, Australia, Canada, China, France, Great Britain, Hong Kong and Japan. You can make a purchase both at the Apple Stores and through the online store or a mobile app. The Apple Watch shipments were to begin on April 24. However, after the launch of the pre-orders on the company?s website, it was reported that the shipments may be delayed until June, while the smart watch version in in the gold case may reach its users only in August.